Human beings are not rational. Perception is everything. Marketers thrive on the heteroginity of the humans.If you ask the question ‘What is one plus one?’ An artsy person will answer ‘One two buckle my shoe… three four shut the door…’ you ask the same question is asked to an accountant, he will say ‘What do you want it to be?’ and Ask a scientist he say ‘ It is always equals 2!’ and a Marketer will say ‘It must always be more than 2’ It could be 11 or it could be 100, but always more than 2. That is perception, rather creating the perception.
Athish encouraged us to change the product centric view to customer centric view. Then he made a case for systematic approach to marketing. And walked us through the set of questions to ask ourself to come up with a plan.
I’m going to do the exercise.