Mr S K Palekar, Eureka Forbes on Marketing and Sales

As part of Transofrming Innovation to Enterprise course offered by S P Jain Institute of Management and Research arranged by Department of Scientific and Industrial Research, to help Technology Entrepreneur Promotion Program(TePP) innovators and coordinators.

Highlights:

Key things to see are:

Idea is to start with a customer at Zero, Convert them into Aware customers( A), then into Interested customer(I), then to someone who desires the offering(D), and Ultimately create action(A). And there is After Market engagement too to worry about.

  • Market Intellignece
  • Segmentation
  • Targeting
  • Positioning.

Well then there is a 7-steps to selling.

  1. Prospecting
  2. Calls
  3. Presentation
  4. Closing
  5. Transaction
  6. Handholding
  7. Customer Relationship Management(CRM)

The talk was illustrated with examples. And lot of them from his own long colorful carrer. It was a wonderful and eyeopening experience for me. Mr Palekar reduced Positioning to just four questions(about the product):

  1. Who is your customer?
  2. What is he/she doing now?
  3. What is your offer?
  4. How is it better?
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About labsji

I blog, Therefore I exist ! Funny things are funny to me. Cool things are cool to me. Innovations tick me. I attempt spirituality religiously :)
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6 Responses to Mr S K Palekar, Eureka Forbes on Marketing and Sales

  1. Fëanor says:

    Man, I couldn’t resist it.

  2. harianant says:

    Thanks for posting very useful info.

    You may visit my blog ‘Inspire Minds’ to read many inspiring success stories of businessmen. Visit the blog at the following address.

    http://changeminds.wordpress.com/

    A.Hari

  3. Joaquim Fernandes says:

    Dear Sirs,

    Can you please provide me the personal numbers of Mr S K Palekar, Eureka Forbes Marketing and Sales

    Will be grateful

    Regards

  4. Joaquim Fernandes says:

    Dear Sirs,

    Can you please provide me the personal numbers of Mr S K Palekar, Eureka Forbes Marketing and Sales

    Will be grateful

    Regards

    joaquimmay@yahoo.com
    joaquim.fernandes@dsklegal.com

  5. Ravi says:

    Eureka Forbes Hyderabad is making us run around for simple job of installation of a water purifier in our house. For the past one month we have called almost everybody in Hyderabad but no response. The complaint number is 9043247212. We have their people talking great things but we wud appreciate if the same are translated into actual service. I can be reached at 09618090770 anytime.
    Ravi

  6. Breach of Trust and Violation of Business Ethics

    I have been the victim of a mislead, mis-sell, dump & forget scam by some personnel of Eureka Forbes. The total loss to date is in 7 (seven) digits INR. I have material over Rs 6 Lacs in stock which are turning to dust.. the result of poor after sales service & unkept promises of a Sales Return. Eureka Forbes senior management has also not responded to my appeals for reasons best known to them. Irrespective of the huge amount of wealth destroyed, this is my effort to make my friends aware of unscrupulous dealings by people who would destroy a
    business worth lacs for their personal career gains. In this public folder you will find some of the actual documentation & history of this scam.

    SCAM HISTORY: http://www.datafilehost.com/download-4721ccbe.html

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