What does the old cliché, Location! Location! Location! translate into in an increasingly flat world? When there is problem of plenty( not exactly abundance) what is the single thing that makes or breaks? Is it not Serendipity? As I’d like to often say, When Geography is History, Serendipity is the New Geography.
A startup showcasing event like Proto.in remarkably increases the serendipity factor of a startup. While that happens, Proto.in event itself can do well with a few serendipity enhancers.
With that in mind, I’ve been advocating Featuring Proto.in via SecondLife. As you might be aware, SecondLife is a 3D virtual world – a game like environment with a mini-economy to boot and a lot of social networking features. Although game like, it is emerging as a valuable business tool, for instance, ScondLife as a travel free meeting place is collapsing geography for events. Featuring Proto.in via SecondLife is an attempt to reach out to a wider audience. The featuring will encourage remote participation and is expected to add vibrancy to the (startup) ecosystem. The idea of using SecondLife is to encourage interactivity especially by remote participants. In a nutshell, the audio and visual richness of SecondLife will serve as an interesting back-channel for the event.
Amazon Web Services, a pioneer in using SecondLife as a tech evangalism medium to reach out to startups, has gracefully offered the Amazon Developer Island Sim for the event. Thus, 2008 January edition of Proto.in is set to be featured in SecondLife at the Amazon Developer Island 1 a place with rich South American Amazonian ambiance frequented by Amazon Web Services developers. Each presentation at proto will be live cast via SecondLife such that a world wide audience could participate(as Avatars) and interact with the startups via text and voice chats.
We are not going to stop just with live casting the event out. It is going to be two way! During lunch networking time, an array of remote experts will join the conversation, offer their insights. Indeed, like corridor conversations in a conference, there is a lot of wisdom and networking opportunities at these back channels.
For assistance, teleport and in-world help contact Avatar: Startup Republic. For other discussions and clarifications contact me – Labsji Link( Balaji Sowmyanarayanan in real world). Enjoy Proto.in via SecondLife – as if being there, anytime, anywhere – almost!
Hat tip to Veodia.com for making the streaming to SecondLife effortless! I’ll blog about the setup adventure post-event stay tuned!