I am surprised by the response to my idea on spilling Web2.0 to the world at large.
Someone suggested that cereal box goodies might be a good starting point. I refined it and say geek toys, geek magazines can come with random(yet targetted) content from the social network.
Pull out picture and tags and a small story off flickr, etc. Print it and put it in cereal boxes, geek toys, geek magazine. Wow! you just expanded the supply of the scarce commodity: attention.
Your product becomes becomes loved and celebrated just by enhancing the social network!
Maybe I will try it out in the closed community of geeks in the upcoming BarCampChennai event and let you know the results.