As part of Transofrming Innovation to Enterprise course offered by S P Jain Institute of Management and Research arranged by Department of Scientific and Industrial Research, to help Technology Entrepreneur Promotion Program(TePP) innovators and coordinators.
Highlights:
Key things to see are:
Idea is to start with a customer at Zero, Convert them into Aware customers( A), then into Interested customer(I), then to someone who desires the offering(D), and Ultimately create action(A). And there is After Market engagement too to worry about.
- Market Intellignece
- Segmentation
- Targeting
- Positioning.
Well then there is a 7-steps to selling.
- Prospecting
- Calls
- Presentation
- Closing
- Transaction
- Handholding
- Customer Relationship Management(CRM)
The talk was illustrated with examples. And lot of them from his own long colorful carrer. It was a wonderful and eyeopening experience for me. Mr Palekar reduced Positioning to just four questions(about the product):
- Who is your customer?
- What is he/she doing now?
- What is your offer?
- How is it better?
September 3, 2008 at 6:24 pm |
Man, I couldn’t resist it.
November 1, 2008 at 3:18 pm |
Thanks for posting very useful info.
You may visit my blog ‘Inspire Minds’ to read many inspiring success stories of businessmen. Visit the blog at the following address.
http://changeminds.wordpress.com/
A.Hari
April 17, 2009 at 11:25 am |
Dear Sirs,
Can you please provide me the personal numbers of Mr S K Palekar, Eureka Forbes Marketing and Sales
Will be grateful
Regards
April 22, 2009 at 1:46 pm |
Dear Sirs,
Can you please provide me the personal numbers of Mr S K Palekar, Eureka Forbes Marketing and Sales
Will be grateful
Regards
joaquimmay@yahoo.com
joaquim.fernandes@dsklegal.com
May 9, 2009 at 1:16 pm |
Eureka Forbes Hyderabad is making us run around for simple job of installation of a water purifier in our house. For the past one month we have called almost everybody in Hyderabad but no response. The complaint number is 9043247212. We have their people talking great things but we wud appreciate if the same are translated into actual service. I can be reached at 09618090770 anytime.
Ravi